Meet the 5th Foodies

Tony Cox

Owner/Founder

Tony honed his food marketing skills as mail order manager at Omaha Steaks International, and in 1998 co-founded a full-service catalog agency in the Boston area and ran it for ten years.

In 1998, he founded 5th Food Group. Today the company is the leading team of direct marketing experts working exclusively in the specialty-food Internet and catalog industry.

Tony is a frequent speaker at direct marketing conferences and specialty-food shows throughout the US; his free industry updates are a popular source of sought-after insight for specialty food marketers.

Sarah Phillips

Client Marketing Director

Since July 2005, Sarah has been a Client Marketing Director at 5th Food Group: analyzing, planning and implementing numerous online and catalog marketing initiatives. An expert in print and internet marketing strategies, Sarah has an intuitive understanding of how data and information technology can bring a competitive edge to tried and true techniques.

A graduate of the Florida Institute of Technology with a degree in Computer Information Systems, Sarah worked as Internet Marketing Specialist with Hale Indian River Groves in Wabasso, FL, developing cutting edge techniques in Paid Search, Affiliate Marketing and eMail Marketing.

Carol Wisely

Client Marketing Director

Carol has been a Client Marketing Director at 5th Food Group since May 2006. A master of print and web sales, Carol develops a marketing plan to grow your business in a multi-channel environment. Her industry expertise ensures your plan is implemented, monitored and analyzed for maximum success.

Previously, Carol spent six years at Harrington’s of Vermont in Richmond, VT as Marketing Director; responsible for all aspects of marketing the line of smoked hams and fine foods that this hundred-plus year old smokehouse is famous for.

She joined Harrington’s after a fourteen-year career in product development in the toy industry, working primarily for Hasbro on the Milton Bradley and Parker Bros. brands.

Megan King

Internet Marketing Director

Megan is our Internet Marketing Director and is an expert in the ever-evolving field of online marketing. In addition to being Google AdWords Certified, her responsibilities include profitably growing specialty food sales through paid and organic search, determining which new trends will best suit your business and utilizing analytics data to gain valuable insight into consumer behavior.

A food industry specialist, Megan spent ten years at River Street Sweets in Savannah, GA, as Mail Order Manager and Website Marketing Director.