Paid Search Marketing

You are here: Home > Paid Search Marketing

If done correctly, paid search combined with organic search marketing can be a valuable tool to drive targeted traffic to your website. Whether you are new to pay-per-click advertising or have existing campaigns and want to achieve better results, 5th Food Group’s certified professionals can help!

Search Engine Marketing Philosophy

5th Food Group is a Google Adwords Certified Partner that specializes in creating targeted, profitable traffic to your website from Google and Bing/Yahoo. We work with budgets and profit margins of all sizes and understand the importance of bidding for profit rather than just looking at the revenue stream. Our experience in ecommerce and the specialty food industry makes us uniquely qualified to help you grow your business.

PPC Services

We offer extensive PPC planning, research, and management to increase the ROI of your company’s online marketing program. You will be given a dedicated account representative to provide an open line of communication. Also, you will have full transparency into everything we do, maintaining complete access and control over your accounts.

Planning

To begin management of your paid search marketing program, we have an initial planning session to learn your goals and unique selling points. We map out your businesses strengths and weaknesses; discuss budget restrictions and profit margins; and determine the revenue potential of your campaigns.

Keyword Research & Competitive Analysis

We start with learning your product line and studying your site copy to build your initial keyword list. Then, we do in-depth research of your industry and top competitors utilizing various keyword research tools to expand the list. There are no limits on keyword count.

Account Creation

If you are new to PPC, we set you up properly on Google and Bing/Yahoo. If you have existing accounts, we will make sure you have an organized campaign structure. Keeping your budget and bottom line in mind, we decide which keywords are the most beneficial to bid on. We create compelling ad copy and choose corresponding landing pages.

Ongoing Maintenance & Reporting

To guarantee success, you need someone to constantly monitor your accounts. We keep an eye on your accounts weekly year round and daily during peak holiday seasons. We regularly test ad copy, bids, terms, and landing pages for optimal return on investment (ROI). We also perform ongoing keyword expansion and clean up. Monthly reports can be provided to show your progress year-over-year.

Other Services

Local Search – Create and optimize Google places page; optimize ecommerce site for local search; create and manage local PPC campaigns.

Comparison Shopping Engines (CSEs) – Create, optimize, and maintain shopping feeds on Google Base (Froogle), The Find, Price Grabber, and Nextag.

Campaign Auditing – Review your existing paid search marketing campaigns and perform a complete audit to make sure you are in line with industry best-practices.