Online Quick Start Program

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Online Quick Start

At the end of the Online Quick Start program, you will have a clearer understanding of what has and has not worked in your online business - from site analytics, to website design and navigation, to search engine optimization, and paid search marketing. You will see areas of your online marketing program that can be leveraged to grow your business. And you will get new ideas that you can put to work immediately that will help you increase site traffic, conversion rates, sales, and profits.

Below are descriptions of some of the services we offer in our Online Quick Start program.

• Set up Google Analytics (GA) on your site. If you already have GA, we'd make sure it's set up correctly to track results from initial click through the end of the checkout process (note: we have found many new clients don't have GA set up correctly, so it's either not providing data or the data it provides is inaccurate).
• Set up four "must have" GA reports that will be automatically emailed to you each week. We will walk you through the reports and explain how to read and interpret the data.
• Our 5FG consumer user group (a group of 10 non-paid specialty food online shoppers) will shop your site and provide specific feedback about what they like and don’t like about the look, navigation, product pricing, shipping fees, and multi-recipient ordering functionality of your site.
• Audit your site for search engine optimization (SEO), and provide recommendations for improving your organic or natural (i.e., non-paid) search engine traffic.
• Audit your Paid Search program and provide recommendations for increasing your traffic, improving click-through-rates, and optimizing for profitability.
• Forecast sales, orders, costs, and profits (i.e., a mini P&L) for your online program.
• Via conference call, explain how each part of the program works and. answer questions. We will also provide a PowerPoint deck that summarized our analysis and recommendations.

Click here to contact us to get started or for more information.