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The idea behind the Seven Habits came from a client
who asked, "With so many small and mid-sized catalog companies struggling
to make money, why don't more of these business owners get help with the
problems that are blocking their growth?"
I asked the same question to several frustrated
owners. Without exception, the reasons they gave for not enlisting the
help of an outside catalog expert fell into one of seven preconceived
notions -- the seven habits described in this brochure. They all said
in hindsight that outside help could have saved them time, money, and
in some cases their businesses.
If you hear yourself described in any of these seven
habits, or if your business is:
A. Not generating enough sales
B. Losing money and you don't know why
C. Keeping you up at night trying to figure out how to "fix the problem"
Catalog Solutions can help. We are an outsourced marketing
department for catalog companies. We provide a cost-effective alternative
to hiring a seasoned marketing manager or relying on junior-level employees
to analyze, develop and implement catalog marketing programs. We work
exclusively with the owners and senior managers of small and mid-sized
catalog companies. Our job is to help you grow your business, make more
money, and feel less stress in the process. If your business is not reaching
its full potential, maybe you too have some habits to break.
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