Food Industry Updates

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Welcome to the Food-by-Mail Industry Update page.

Here's where to get the latest scoop on the world of food-by-mail. These updates are packed full of breaking info, solid ideas & advice.

Current Updates:

April 2011 Issue
Includes key metrics & strategies for online marketing success

Previous Updates:

April 2011 Update
Five lessons learned at Search Marketing Expo West 2011

February 2011 Update
Includes holiday 2010 mail/catalog trends

December 2010 Update
Includes tips and techniques to survive the long and slow offseason

November 2010 Update
Includes our holiday 2010 season-to-date trends & suggestions

September 2010 Update
Includes our pre-holiday online marketing checklist

August 2010 Update
Includes our pre-holiday offline marketing checklist

March 2010 Update
Includes holiday 2009 paid search stats

February 2010 Update
Includes holiday 2009 mail/catalog trends

November 2009 Update
Includes holiday 2009 season-to-date trends and suggestions

September 2009 Update
Includes our annual pre-holiday checklist

June 2009 Update
Includes a break-even analysis between Full Size and Slim-Jim catalogs

February 2009 Update
Includes holiday 2008 key Paid Search response stats and trends

January 2009 Update
Includes holiday 2008 mail/catalog trends and ordering patterns

December 2008 Update
Includes holiday 2008 season-to-date trends as of 12/07/08

Early November 2008 Update
Includes holiday 2008 season-to-date trends and suggestions

September 2008 Update
Includes a preseason holiday 2008 checklist

February 2008 Update
Includes mail trends and results from holiday 2007 season

December 2007 Update
Includes holiday 2007 season-to-date trends and last-minute sale drivers

Early Holiday 2007 Update
Includes tips on how to generate more online traffic

Late Summer 2007 Update
Includes tips to gearing up for the holiday season

May 2007 Update
Includes tips to surviving the new postage rates

April 2007 Update
Includes holiday 2006 season email industry statistics

Early Winter 2007 Update
Includes mail trends and results from holiday 2006 season

Early January 2007 Update
Includes holiday 2006 season pay per click industry statistics

Mid-Holiday 2006 Update Part 2
Includes late-season promotion and program ideas

Mid-Holiday 2006 Update Part 1
Includes holiday 2006 season-to-date trends and response data

Early Holiday 2006 Update
Includes a checklist of how to get more customers and prospects to visit and revisit your site.

Early Fall 2006 Update
Written by guest columnist Maggie Bayless of ZingTrain - 'Investing in Holiday Training'.

Mid-Summer 2006 Update
Includes on-line marketing 101 advice.

Summer 2006 Update
Includes catalog creative techniques to help put more selling power into your catalog.

Late Spring 2006 Update
Includes a breakdown of how to perform a simple and quick financial review of your mail order food business.