How does 5th Food Group Do it?

It all begins with a discussion. We have learned that understanding the specialty food sector has made
a huge difference in being effective marketers, but we have also learned that no two companies are the same.
Understanding how we can ad value is the first and most important step in this process. Whether it’s a full
scope of marketing services, a lifetime value analysis, a post-season re-cap or tailored
project work, we are confident we can help grow your business. Here’s how:

Click on an icon below to learn more about how we help specialty food companies grow.

Often times, a company needs a second set of seasoned eyes to look at their program and identify opportunities and challenges. This is both a holistic and microscopic analysis to explore where you are, where you’re going, and how we can get you there.

  • In-depth analysis of your internet business and/or mail plan
  • Benchmark of key ratios against others in the industry
  • Detailed reporting of what is working and what isn’t
  • Identification of valuable opportunities to grow your internet and catalog sales
  • Full audit and recommendations for growth presented at a face-to-face meeting or conference call
  • Follow-up access to our experts to further clarify our findings and opportunities
  • Sometimes audits result in a longer-term relationship. Sometimes we feel the timing isn’t quite rite. Our audits are comprehensive roadmaps for moving forward in the most cost effective, return-driven way.
Search Engine Optimization – or SEO – assures consistent top-hits on search engines. Clear and compelling content paired with SEO best practices can make the difference between being the first hit on a web search or being buried under the competition.
  • Ensure your site can be easily discovered and indexed by search engines
  • Conduct an analysis of your site and develop a strategic plan customized for you
  • Provide on-going recommendations and monthly monitoring to keep your site on the forefront of web searches
Email marketing, when done correctly, is one of the best ways to convert sales. It builds a rapport with the consumer that is personalized and helps you stay connected.

  • Develop a campaign that reaches your customers regularly without overburdening them
  • Provide complete, no-hassle implementation that takes campaign from start to finish including scheduling, design, html code, and deployment
  • Perform beneficial customer email segmentation
  • Monthly detailed reports detailing opens, click-through, conversion rates, dollars per email, and more
A Lifetime Value Analysis discounts to the present value the future profit of a new buyer. This takes a return-on-investment approach to determine how much you can afford to lose to get a new customer and still hit a pre-determined return on investment target. Are you losing $10 to gain a customer and is that good or bad? What is the real effect of your marketing efforts on brand loyalty, customer loyalty, and customer profitability. Are you driving those things forward or backward? Which programs work best? How best to allocate coveted marketing dollars? This is a labor intensive, data-driven analysis that is one of the most invaluable things you can do to understand your customer and how best to reach them.
Despite the growth of online sales, catalogs continue to be the main driver of traffic and conversions. We craft a profitable plan and execute it every step of the way.

  • Conduct a full analysis of your current catalog and mail plan
  • Deliver a print plan and pagination based on financial analysis
  • Develop a strategy for customer acquisition and future growth planning
  • Create comprehensive circulation plans
  • Execute plans including ordering mailing lists, communicating with the printer, and detailed instructions to the mail house
  • Ensure campaign is completed on budget and on schedule
  • ROI reporting for every mailing
Pay per click advertising is a powerful way to boost sales and prospect online. With a holistic approach we design a campaign unique for your company and keep a close eye on data to hone what works best for your company.

  • Develop a comprehensive plan based on your sales needs and goals
  • Conduct an in-depth analysis on your products and effective key words
  • Develop your campaign with your bottom line in mine
  • Create powerful landing pages for increased conversions
  • Consistent analysis and honing to increase your ROI

Learn more about Pay per Click Advertising here.

Getting traffic to your website is just half of the equation. The deal isn’t sealed until you’ve converted the visitor into a customer. Increasing conversion just a fraction of a percent can exponentially add sales to your bottom line, a benefit you continue to reap over time.

  • Google Analytics audit and proper set up if needed
  • Audit of customer web behavior and past customer complaints and issues
  • Analysis of site navigation and overall usability
  • In depth user testing
  • Roadmap of recommendations and implementation of A/B tests to increase conversion
Sometimes companies are faced with difficult situations or decisions. Should I get in to the direct-to-consumer business? How much do I need invest to see marked growth? What will my company look like in 5 years if I reduce my marketing budget? I want to sell my business in 2 years, what do I do? These are major considerations and require experience and analysis to be properly addressed. Whatever your company is facing, we’ve been there. Whether it’s growth or simply clarity, help us understand what you need and we will help you reach your goal.