Over 5 decades of Specialty Food marketing experience. Now that’s Specialty.


Meet the 5th Food Client Team

We’re passionate about food and we love what we do. We’ve built a team of some of the best marketing minds to provide outstanding service to our specialty food clients. Together we have over 60 years in the specialty food sector and we have never been more dynamic.
The Foodies:

Tony Cox

Tony honed his food marketing skills as Mail Order Manager at Omaha Steaks International before co-founding a full-service catalog agency in 1988 in the Boston area, which he ran for ten years. In 1997, Tony founded 5th Food Group. Today, the company is the leading team of direct marketing experts working exclusively in the specialty-food Internet and catalog industry. Tony is a frequent speaker at direct marketing conferences and specialty-food shows throughout the U.S.; his free industry updates are a popular source of sought-after insight for specialty food marketers.

Sarah Phillips

Client Marketing Director
Since July 2005, Sarah has been a Client Marketing Director at 5th Food Group: analyzing, planning and implementing numerous online and catalog marketing initiatives. An expert in print and Internet marketing strategies, Sarah has an intuitive understanding of how data and information technology can bring a competitive edge to tried and true techniques. A graduate of the Florida Institute of Technology with a degree in Computer Information Systems, Sarah worked as Internet Marketing Specialist with Hale Indian River Groves in Wabasso, FL, developing cutting edge techniques in Paid Search, Affiliate Marketing and Email Marketing.

Carol Wisely

Client Marketing Director
Carol has been a Client Marketing Director at 5th Food Group since May 2006. A master of print and web sales, Carol develops a marketing plan to grow your business in a multi-channel environment. Her industry expertise ensures your plan is implemented, monitored and analyzed for maximum success. Previously, Carol spent six years at Harrington’s of Vermont in Richmond, VT as Marketing Director; responsible for all aspects of marketing the line of smoked hams and fine foods that this hundred-plus year old smokehouse is famous for. She joined Harrington’s after a fourteen-year career in product development in the toy industry, working primarily for Hasbro on the Milton Bradley and Parker Bros. brands.

Lee Price

Paid Search and Online Specialist
Lee began his marketing career while still in college at the University of North Carolina – Charlotte in 2002 as a part time analyst for a catalog consultancy. Upon graduating with a BS in Marketing in 2003, he found himself assisting clients in the emerging digital space, specifically on PPC campaigns. Since then, Lee has worked solely with providing digital solutions for a wide variety of clientele with an equally diverse goal set to include email marketing, SEO and PPC. Today he focuses solely on creating, implementing and optimizing PPC strategies and tactics for our clients.

Brittney Lightfoot

E-commerce Marketing Manager

Brittney Lightfoot joined 5th Food Group as a E-commerce Marketing Manager in 2018. Brittney began her journey in marketing at the University of Texas at Dallas while apprenticing at a local marketing and production agency. Through several roles, Brittney became an expert at developing and implementing digital solutions for small businesses, including developing marketing plans for website launches, optimizing websites for search engines, and launching Paid Search accounts within a budget. With the world of online marketing changing constantly, Brittney is committed to continually advancing her knowledge to stay on top of the latest trends and to offer the best solutions for her clients and to her team.


Jennifer Schoellkopf Cox

Chief Operating Officer/Partner
Jennifer joined us in May of 2015 as a strategist, bringing 15+ years of finance and banking experience to our team. Originally hired to enhance internal processes and client experience, we quickly learned that Jennifer’s background was invaluable not only in our budgeting and forecasting but in finding spend efficiencies and safeguarding the profitability of our clients as well. A foodie and chef, Jennifer has immersed herself in our industry and garnered an impressive set of marketing skills that greatly enhance and enrich the team’s value and she also manages several client programs. Jennifer believes first and foremost in the powerful impact of collaborative relationships.