PPC advertising is a powerful way to boost sales – and when you work with 5th Food Group you can be sure potential customers view your ads. While your ads are finding new customers, we can use your ad data to optimize your site even further, gathering priceless data on what works best for your company. PPC can even help build your non-paid search results, meaning you get a lot of bang for the buck. We offer extensive PPC planning, research, and management to increase the ROI of your company’s online marketing program. You’ll have a dedicated account representative for an open line of communication. We provide full transparency into everything we do, giving you complete access and control over your accounts.
We begin with an initial planning session to learn your goals and unique selling points. We map out your the strengths and weaknesses of your business; discuss budget restrictions and profit margins; and determine the revenue potential of your campaigns.
Keyword Research & Competitive Analysis
We start with learning your product line and studying your site copy to build your initial keyword list. We back this with in-depth research of your industry and top competitors, utilizing the latest keyword research tools. With no limits on keyword count, you get the most powerful search terms for your unique business.
Effective landing pages tailored to your ad campaign can be powerful converters, and provide both new customers and important data. We’ll work with you to develop a landing page strategy that goes beyond ads for a complete PPC program.
Keeping your budget and bottom line in mind, we’ll determine which keywords are the most beneficial to bid on. We create compelling ad copy and choose corresponding landing pages. It’s a holistic approach – putting effective ads in front of the right consumers for increased click-through and sales.
If you are new to PPC, we set you up properly on Google and Bing/Yahoo. If you have existing accounts, we’ll make sure you have an organized campaign structure.
Ongoing Maintenance & Reporting
Online campaigns need to evolve to succeed. We monitor your accounts weekly – with daily monitoring during peak holiday seasons. We continuously test ad copy, bids, terms, and landing pages for optimal return on investment. Ongoing keyword expansion and clean up keeps your ads performing. Monthly reports can be provided to show your progress year-over-year.